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CasperLabs

Blockchain Company Branding 

CasperLabs was created to be the first blockchain to deliver the initial implementation of Vlad Zamfir’s CBC Casper proof-of-stake consensus protocol. CasperLabs came to New Kind with an existing brand built around the technical prowess of their fledgling platform.

I worked with the design team to adjust the existing CasperLabs logo, increasing its readability and creating an electrifying brand system that emphasizes the blockchain.

Brand System

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AFTER

BEFORE

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Connected structure

Expanding blocks

Node connections

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Patterns and structural image treatments can be applied to close-up crops of 3D silouhettes that provide depth, communicate stability and scale, and allude to the blockchain. 

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Application Examples

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