Blockchain Company Branding
CasperLabs was created to be the first blockchain to deliver the initial implementation of Vlad Zamfir’s CBC Casper proof-of-stake consensus protocol. CasperLabs came to New Kind with an existing brand built around the technical prowess of their fledgling platform.
I worked with the design team to adjust the existing CasperLabs logo, increasing its readability and creating an electrifying brand system that emphasizes the blockchain.
Patterns and structural image treatments can be applied to close-up crops of 3D silouhettes that provide depth, communicate stability and scale, and allude to the blockchain.