Sometimes produce gets a bad rep when it doesn’t look the way we’ve come to expect. Because of this, farmers discard perfectly good produce just because it’s a little different. Misunderfood wants to change that by turning funny-looking food into delicious snacks, while simultaneously supporting local communities. By creating jobs, supporting farmers, and reducing waste, Misunderfood harvests the most good for the most people.

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This project was an exercise in building a business brand from start to finish, from conception all the way through to the details of packing, displays, and marketing.