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Misunderfood

Food and Beverge Comapny Branding and Packaging

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Sometimes produce gets a bad rep when it doesn’t look the way we’ve come to expect. Because of this, farmers discard perfectly good produce just because it’s a little different. Misunderfood wants to change that by turning funny-looking food into delicious snacks, while simultaneously supporting local communities. By creating jobs, supporting farmers, and reducing waste, Misunderfood harvests the most good for the most people.

This project was an exercise in building a business brand from start to finish, from conception all the way through to the details of packing, displays, and marketing. 

Brand System

Graphics for this brand have a hand-touched focus in order to convey the natural imperfections of fruits and vegetables. 

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The base of all materials is in crisp black and white so that the color of the fruit and vegetable illustrations is what stands out.

Orange.png
Lemon.png
Ginger.png
Apple.png
Apple_red.png
Banana.png
Pear.png
Strawberry.png
Zucchini.png
Peach.png
Raspberry.png
Carrot.png
Beet.png
Pear.png
Strawberry.png
Peach.png
Apple.png
Salsa.png
Banana.png
Lemon Apple.png
Citrus.png
Cinnapple.png

Packaging

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Displays

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Displays use more color than typical brand elements in order to draw the eye. All colors must be sampled from fruit icons.

Marketing

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Brand Guide Book